Mac versus PC: Things just got cutesy

Published: 18th Sep, 2009

And now the gloves are off…

Poking fun at Apple‘s high price points in their previous ad campaign didn’t go down to well in Mountain View, California, according to reports from local doctors claiming they have been visited by at least four Microsoft software engineers per day with ailments ranging from chinese burn marks that “hurt real bad”, scalp trauma caused by noogies “that only hurt when you scratch them”, and circular red marks on their necks and faces caused by a relatively little-known schoolyard prank, the Dyson hickie. It is assumed that these attacks were carried out by members of Apple’s Industrial Design Team, led by Jonathan Ive who, in some pictures, can look quite hard.

Leaving all that behind, Microsoft have taken a new approach in their marketing for Windows 7. It’s called the “ticking the boxes” trick, and it works very well. Everyone likes cute kids, the number 7, happy words, pigs wearing fuzzy rabbit ears, The Final Countdown by Europe in MIDI, unicorns and kittens amongst marshmallows. There’s some words in the ad, too, that we didn’t bother reading because we were too excited by the aforementioned happiness.

In conclusion, we wrote a sweet app to see if it would be a good idea to get Windows 7, and consquently pre-ordered one copy for every single one of our ZX Spectrums.

(Microsoft Windows 7 is available for pre-order online and is planned to ship October 22, 2009)

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